This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your...
Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of U.S. electronic firms joined forces in 1982 to form the first U.S. for-profit research...
"Consultancy," Martin Ashford proclaims in the opening to Con Tricks, "is big business." And thanks to the broad range of services now offered by industry leaders, notes Ashford, the former...
Hitmeister
